In an earlier post by Sumathi, a reference was made to the optical disk legislation. Last November, it was reported that the Government was scrutinising the recommendations made with regard to the optical disk law to check piracy in the film industry. The draft law was prepared by members of the film industry along with FICCI at the initiative of the Government. According to the Business Line, a study titled “The Effects of Counterfeiting and Piracy on India’s Entertainment Industry” released by the US India Business Council (USIBC) with Ernst & Young shows that 800,000 direct jobs and Rs 16,000 crore are lost every year due to piracy which naturally explains the concerns of the film fraternity.
Rajeev Chandrasekhar, MP and president of FICCI, pointed out that the industry today had reached a point of critical mass. "I believe this industry is poised to achieve the scale and size required to have global value and presence," he said. The challenge for the industry over the next few years, he said, was to become globally relevant to the capital markets and investors; relevant to producers and consumers of entertainment all over the world.
Kunal Dasgupta, co-chairman, FICCI Entertainment Committee & CEO Sony Entertainment Television, said: "We are in talks with the Academy of Television Arts and Science in the US, which represents the popular Emmy Awards, and hopefully we will able to present an Indian version of the popular Emmy Awards by next year."
Amit Khanna, chairman, Reliance Entertainment & FICCI Convergence Committee, said new digital technology would reshape the distribution and exhibition business.
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