Dutch Court applies the ECJ Google ruling.
By Arun Mohan
The Dutch Courts have been the first to apply the ECJ ruling on this issue. The ECJ on 23rd March 2010, in deciding 3 matters held a trademark owner can prevent a competitor from using his registered trademarks as a keyword in Google, only if a consumer would be deceived, misled or confused on account of such usage as to the origin of the goods or services. Google per se was relieved of any charge of infringement for storing and offering such registered trademarks as Keywords in its Adword program.
Disclaimer: Arun Mohan appeared on behalf of Consim in its litigation against Google before the Madras High Court.